Attracting audiences is one of the essential marketing tasks for every company. It is too hard to create and maintain a brand identity for your business unless you can successfully attract your audience. The best way to attract customers is through advertisements. With the advancement of digital technology, the process of advertising has changed a lot. As a result, the companies today are inclining towards digital signages for engaging their customers.
What is digital signage? This is the very first thing that you need to understand. Well, digital signage can be designed as the network of LCD or LED that visual display contents like images or videos. Though these displays can centrally manage, customers can directly interact with their end. Now, why it is essential to use the digital signages? The main aim of every marketing strategy is to engage the audience. It is well-known that our brain can read the visual content more quickly than anything else. So, it is only natural that the audience will be more attracted towards the digital signages more than any other mode of advertisements.
Furthermore, the digital technology is rapidly evolving which has made it easy for business organizations to develop their digital signages in such a way that they can be used to collect their feedback or engage them in some other form. Thus, it is not very hard to grasp that digital signage is an advanced way of attracting your audience.
Still confused about how to use it properly? Have a look at the points below to understand transparently:
Create Simple yet engaging contents for your digital signages
The software that the digital signages uses is highly flexible. Thus, it helps your creative mind to run free. However, there are few things that you need to be careful about while developing your content for digital signages. You cannot afford to make your screen look too much complicated. It takes time to grasp the idea behind content if it is too complicated. Therefore, the audiences lose all interest in it. This can be very harmful for your brand reputation. Thus, you need to design your content in such a way that it becomes creative, as well as highly appealing, to the customers. That means they will instantly be drawn to your digital signage solutions, and you will be able to engage them with your content successfully. You can also personalise the content up to a certain extent so that your audience get a homely feeling.
Do not forget to leave a long-lasting impression
It is foolish to think that your viewers will look at the screen for more than a few seconds. Yes, they can acknowledge the content that you display on the digital signage displays for a few seconds before turning their heads away. Hence, you must design your material in such a way that it leaves a long-lasting impression on the minds of an individual. The best way to do that is to ask a question or share any information within the range of your niche. It will help your audience to think about the matter, and their interest will gradually increase towards your company.
Generate anticipation among the audience
Since we have talked about a long lasting impression in the last point, it only fits to tell you about the power of anticipation here. Anticipation can act as a great motivator to attract your audience. You can give them a hint about any offer or any discount that you are going to give on your digital signage displays. It will immediately create anticipation among your audience and will help you to engage with them in a better way.
Add UGC to attract your audience
We cannot deny the power of honest reviews about anything from our colleagues or friends. This is why the review systems have gained so much popularity among the companies these days. It helps you to engage with your audience. If you ask your customers to provide feedback about your services or products, then it creates a great impression on them. This simple step makes them feel relevant to your brand, and they understand that their own opinions are of great value to your company. Guess what? You can add UGC or User Generated Content to your digital signages and make your customers feel more engaged with it. There are several types software that you can use to take reviews and feedbacks from your customers to appeal to them on a whole new level.
Change the layouts and content on a regular basis
Well, it should not be surprising to you at all. The content, its design and plans must have to be dynamic. You will have to change them from time to time. How will you feel if you are forced to see the same movie every time you switch on your television set? You will feel bored, and that can be said without any argument. The same thing will happen if you do not change your content and layout of your digital signage on a regular basis. Even the most appealing visuals can get unattractive and clichéd to the customers if not changed. So, always offer something new and attractive to the audience through your digital signages to attract them.
Add a call to action to your content
Though the feedbacks and UGC can be regarded as a type of call to action, it is necessary to provide proper indication or guidelines for the audience to get more information or take any other step with your digital signage. That way they will feel more interested in what next and it will increase their attraction towards your brand.
Using digital signage to advertise or market your products is one of the most ingenious ways of attracting your audience. But you need to do it in the best way always. You need to bring innovation as well as creativity to your content so that it becomes engaging and attractive. Follow the steps above, and you will be able to attract your audience with digital signages.
Digital out of Home (DOOH) advertising is becoming universal. Digital billboards and displays are quickly replacing traditional print advertising in every single place possible — from signage along interstates to airports, restaurants and shopping malls, even your neighbourhood bus shelters. And, the selling point is no surprise to everyone in the advertising game. Digital displays already taking over because it is very easy to change the content. Gone are the days of replacing an old billboard and fix a new one. So it’s no surprise that the companies that sell space on these digital displays are trying to up the other one in 2018 to deal advertisers for more revenue.
The 2018 year is the most significant trend and is all about getting bigger and better content out there. More quality displays, which offer lively, defined images are going to continue to direct the digital out of home space. And, as excellent quality displays continue to become more affordable, customers are likely to see more and more LED displays in thinner, larger dimensions pop up in new places.
The 2nd significant trend of 2018 is all about adding value to the advertiser. Digital out of Home companies is equipping LED displays with software and technologies that collect data about the target audience. Nowadays, agencies are becoming creative, using several technologies to overcome the downfalls of the different techniques and return more data points providing a perfect picture. For example, if a company owns a collection of digital displays in a shopping mall and a main metropolitan area, the digital displays can be set with various audience measurement software that tells the company which store is the most active and at what time of day in that mall. Businesses can also experience the multiple customers at any given time, and by layering in technologies like Beacons and Wi-Fi, they can also employ camera-based recognition software. This software can be installed on digital displays to recognize the customers in front of it, obtain information like headcount, age, gender, and then change the content on the screen according to that audience member.
The information gathered from audiences also offers DOOH (Digital out of Home) companies a dominant tool to offer advertisers. Across the collection of audience info by a network of displays, DOOH businesses can allow advertisers to curate the viewers who see their content. As a substitute of hitting everyone who happens on the same screen with the content in a scattershot fashion, marketers can use the information dug from displays to make sure their content is only shown to viewers who will likely find the content attractive. The data collected from a digital display at the shopping malls may indicate that the display is ripe for advertisements for occasions.
The final trend in 2018 for Digital out of home advertising includes putting all of this data jointly. A cross-pollination of all of these brand new and stimulating technologies will be the target for many advertising firms, so they can offer potential advertisers a gritty level of detail on the viewers who will be seeing their content. Digital out of home (DOOH) firms will be looking to take a significant amount of data being gathered by today’s displays and building it in a way that makes sense and helps better understand consumer behaviour, so advertisers get the most benefit. And as more and more functionality is added to smartphones, that feature will also be combined with digital displays.
The Next Generation for DOOH
The next evolution of the DOOH industry in the world is the Automatic Transaction Platform (ATP). This programmatic advertising program will be directed via a software platform. It assists automate the management procedure of media buying by targeting specific audiences and the demographics. Today’s advertisers are challenging an ROI approach to marketing, and instead of buying a location and some impressions, they are gradually looking to buy spectators with compact psychographics demographics, and inclinations towards actionable notices.
The ROI calculation for a specific location would be created on a set of psychographic and demographic data, combined from the several media locations, via audience identification tools. These tools contain everything from geo-fencing and beacons that prompt interactions with mobile devices, to facial recognition, and even affinity to spend based on an average number of conversions. The real value to advertisers comes from the information the owners of the display can provide on the back end through audience analytics.
To know more on how fine pixel pitch LED displays can amp up your digital out of home (DOOH) advertising business, contact Ad World Signages here today.
Why Outdoor LED Signs is an Advanced Advertising Concept?
What is a LED sign?
A digital LED sign is a display on a screen that is a combination of several LEDs arranged in a pattern that creates a text, an image or even a video.
Be ahead of your competitors using LED signs
In this era of constantly evolving technology, the options for indoor and outdoor LED displays have also increased. Not only they are abundant, but even they are trending and have become an integral part of the company’s branding. Many businesses these days, are taking advantage of the benefits that LED signs are providing.
Display almost everything
Using LED signs, there is full command over where and what to display which is not the case in usual hoardings. LED displays are not static. Instead, they are dynamic and moving. Even a Facebook post or a Twitter tweet can be displayed along with a video from youtube to promote anything.
LED Signs are everywhere
Right from small scale business to multinational companies, LED signs are visible everywhere. Be it displaying a brand or sending a message in a train, LED displays serve all the purpose.
Save time and increase reach
Preparing a printed sign is a troublesome and time-taking process. With LED signs, the time taken to display a digital sign is almost negligible. Also, the cost associated with printing is far more compared to LED signs. Moreover, its reach is so high that a printed sign can even be neglected comfortably.
Last but not the least, one can send emergency messages through LED signs and alert the people to act accordingly. Many shopping malls have been using this facility to alert people. So is the power of LED display in the current world.
Get customized LED signs For Your Company
The usage of Light Emitting Diodes, popularly addressed as LEDs in commercial signage has become popular and almost has become mandatory. LED signage is very much helpful in maintain customer engagement as well as clients. Shopping malls and even small stores are utilizing LED display in the manner precisely the way their logos and messages used to look to improve their reach. LEDs could be termed as a contemporary way of displays, unlike the old paintings and hoardings. So this brings us to a question that is LED signs so crucial for any business? The answer to this is YES. LED signs not only create a digital display for a company but also create awareness.
Outdoor LED Sign of a Tire sale(ddisplaysystems.com)
Apart from being fashionable, usage of LED signs is an efficient way to attract consumers to the locations where business is running and may become a potential client or customer. A recent survey emphasized that around 65% of B2C model businesses have seen a growth in their sales after installing digital signage.
Benefits of LED
One of the significant benefits of LED signs is that its ability to produce desired results. Also, LED signs can be enlarged and shortened with its size, i.e. flexibility depending on the needs of geographical aspects. For instance, an sign board for a store needs to be significant and visible to all in open space like roads or a stadium where space is abundant and same cannot be fit in congested places. So to do this, an expert analysis is required who are leading sign board manufacturers like Ad World Signages.
A strong association with the sign makers is very much required to customize your sign board either for stores or offices, or in other words implement custom signs. So here a Adworld sign company would come in handy, and a consultation with the experts is highly encouraged. Here our domain experts would go through your requirements and come up with a feasible approach within your budget constraints. Various services of LEDs that Adworld sign company offer are
- Indoor Signs
- External Signs
- Display pictures and videos on your signs
LED signs for interacting with customers
LED displays are predominantly outdoor advertisements like e-reader boards, e-message centres and price boards to display the prices. The main idea is to catch the eye of the public and interact with the help of custom signs. This approach is very much possible with external LED displays as it creates an interaction medium which is better than human variance. An expert would help you create the customized LED look so that LEDs can create a real interaction with customers.
An instance of an Outdoor LED sign
LED signs for outdoor
An important note here is that outdoor LED displays are different when compared to indoor signs regarding pixel and resolution. To clarify that pixel pitch is the horizontal and vertical distance between pixels within an optic. The more closely the pixel pitch is, the more resolution is increased, and the overall display becomes sharper and detailed. By doing so, the message could be delivered efficiently.
In outdoor LED signs, the pixel pitch should be low, and resolution should be high so that the customers or even the passing people could see your messages. It happens because the viewing distance is small and clarity is high which makes an instant impact.
For instance, if you own a store in a place where a large volume of foot-traffic is moving in your area and have the scope to attract customers, then an outdoor LED sign could be very much helpful. This signage is particularly useful in the retail centre and metropolitan area such as railway stations. In environments like these, LED displays can capture the attention of customers with colorful logos and attractive design, promotions and information about products.
It is also an excellent practice to customize LED signs that are adaptable to different consumer’s behavior at various locations.
Flat LED displays
Another favorite way of LED signs is LED displays and applicable in malls where people wander around in search of something. Your presentation could attract a lot of customers with an excellent post and promotional videos. Because flat displays provide a sharp display, clear images and readable text, it makes more than compelling forms of LED signs. There could be a single screen displaying few photos or a collage of display screens representing a symbol. All put together, LED displays are used to decorate your store most appropriately and excitingly, thus enhancing the overall sales. At Adworld, experts recommend the best quality screens available in the market to fit your budget along with the type of ambience you wish.
We in this modern world are so connected to digital screens that we can connect to everything that appears on the digital display. This large is the impact that it made on us. So advertising on such LED screens will attract enormous attention and therefore increase customers.
So what are you waiting for?
Make your business visible to everyone with LED signs.
Assume that you are walking on a street. Apart from the numerous buildings, trees and vehicles, what else do you see? All those big signage boards, showing different things, sometimes advertisements, sometimes a company name and sometimes locations. The primary work of a signboard is advertising, as you know. But before going into details, let’s start with the basics.
History of Signage
- The word signage means “Signs collectively, especially commercial signs and posters”. The term “sign” comes from French “Signe”, meaning gesture, which in turn, has its roots in Latin “Signum”, meaning an identifying mark or indication.
- Commercial signage has been in use for a very long time. According to some historians, it has been found that the Chinese used retail signboards and promotional signage in 960-1127AD. As consumerism and techniques began developing, there sprouted different varieties and materials of advertisement boards.
- Ancient Egyptians, Greeks and Romans used signboards made from stone and terracotta. Ancient signage proves that there was an early link to trading and business.
- King Richard II of England in the late 1300s ordered all brewers to use signboards to be legally able to be considered as a brewer.
- Since 16th century, signage convention has been actively used far and wide all over the world to represent and inform about various things.
An Overhead Chinese Signage Board(Tour Beijing)
Functions of a Signage Board
If you think that signboards are basically for advertising, then there’s so much more you need to know about the functionalities of a signage board.
Provide Information – Signage boards have been long implemented for informational purposes- to show maps, for indicating gestures, instructions, and other things related to a place or a company.
A Signboard Providing Information about a Nature Reserved (This is Bingham)
Persuasion Advertising – We remember what we see. Our visual perceptions stay imprinted in our minds for a long time. That’s why many companies often take up signage solutions for advertising their business or products. Advertisement boards are a significant advantage because many people see them and many of them are encouraged by buying from or taking services from the company advertised on the signboard.
Pepsi Advertised on a Sign Board (Freelancer)
Navigational Use – You might have often come across signboards that indicate the directions to or from a specific place. Signage boards are frequently used to navigate people to locations to stop them from getting lost or confused. This is an essential function of a signboard.
A Signboard Indicating the Direction of Wall Street (HuffPost)
For Identification – Signage boards are also used for Identification of certain places or signs. Identification signboards are helpful in deciphering or decoding signs or symbols that may not be understood easily by people.
An Identification Sign Board for Chandigarh’s Municipal Corporation Office (India Mart)
Safety Instructions – Another vital role of a signboard is to portray safety instructions. This often helps in preventing accidents or any unwanted problems.
A Sign Board Indicating Safety Measures on a Construction Site (Signorama)
Now that we’re done with the functions of a signage board let’s move ahead to talk about the types of signboards that are available for use.
Types of Signage Boards
External Signage – External signage is the ones we see outside. These sign boards can be used as advertising boards, indicators or informational use. These sign boards might either be enormous billboards for advertisements, or medium-sized boards for showing a shop or a company’s name or as instructional signboards. The advantage of external signage boards is that it easily catches the attention of people, which can get a positive outcome.
An External Signage Board for David Lloyd, a Chain Luxury Gym and Fitness ClubProvider (Pantone)
Internal Signages – These are signboards that are placed inside a place. Like external signboards, these too can be used for advertising offers or informing something to the people who cross it. The advantage of using an internal signboard is that it further reinforces or encourages people to give a second thought about whatever company or business is advertised on the board.
An Internal Sign Board Showing Directions (Sign Plus)
Illuminated Signage – These are external signboards, which glow in the night. They can be used for safety boards or advertisements. The best thing about these sign boards is that since they light up or glow at night, they tend to catch more attention of onlookers.
An Illuminated Sign Board (Jack Rabbit Signs)
Fabricated Signage – These are basically 3D signboards. They may or may not be illuminated, but the texts on them have a 3D finish.
A 3D Sign Board for the McAfee Office (Comcut Group)
Fascia Signage – Fascia sign boards are the ones that are placed on the point where the roof meets the wall of a building, or on the front head of a building. These are mainly used as advertisement boards for shops and are also known as shop-fronts.
A Shop-front or Fascia Sign Board (Dan Display)
Why Does Your Business Need a Sign Board?
Guides People to You – A signage board is a guiding post, leading people to your physical shop. Imagine running a business in a tricky location. In such situations, people often tend to get confused about the location of the company or store they are looking for. A signboard straightforwardly directs people to the location of your shop.
Work Better than Regular Advertising – As the saying goes, “We believe what we see”. And as we already discussed, visual perceptions last longer and better than other things. Advertisement boards are said to be more efficient, leading more customers to visit a business or taking up the services of a company. Also, many people think that the potential of your business is directly proportional to the quality of signage board you invest in. This is a great way to attract customers
Effect of Sign Boards on Different Age Groups (Islam Proven)
Adds Value to Your Brand – How people value your business is highly dependent on the type and the quality of sign board you choose to advertise on. Higher the quality of your signage board, higher is your company’s worth. Your advertisement board is a crucial factor for a customer’s first impression of your business. A well-informative signboard is always attractive to people, who can turn into customers
Also Helps Accelerate Your Online Marketing Strategies – With all the pace that a signboard provides, you can use it in just the right way. If you are advertising your brand on a signage board, you can also use it to add your company’s website and your E-mail ID. That way, people who cannot visit your shop physically, can check out your services on your website.
Adding a QR Code to Your Advertisement Board Allows People to Scan the Code and
Connect to Your Website Directly (Hi-fi Social Web)
Cheaper in Comparison to Other Physical Advertising Methods – Advertising on a billboard costs too much money. So does in newspapers or televisions. Signage boards are cheaper as compared to these. Your customized advertisement board belongs to you, and it works round the clock. It’s up to you as to how much you want to spend on a signboard for your company.
Since you have read about the advantages your business can avail from implementing signboards as an advertising technique, you can go ahead to plan the kind of signage you require for your company, given that there are a plethora of options to choose from. But while choosing and eventually, installing your advertisement board, there are a few things you need to keep in mind
Best Practices While Installing a Sign Board
Keep Relevant Information –
An advertisement board should contain information that’s relevant to your business or your shop, say the address, or the tagline of your company, or some offer that you are providing. Stuffing it with irrelevant information will only cause the onlookers to ignore your signboard, thus costing you customers.
Customers Often Prefer Sign Boards that are Relevant (Zainab)
Short Messages are Better – If you were an onlooker reading a signboard, would you read something that’s tediously long, with little or no information about the business being advertised? No. Most people don’t. When you’re using an advertising board, make sure whatever you put upon it is short and is easily grasped by people. That way, potential customers can understand more about your company and would show interest in your services.
Precise Messages on Signboards Attract More Customers (Pinterest)
Keywords Should be Clear – Your message to the customers should be clear. The keywords you use on the advertisement board determine the type of audience you are dealing at. Make sure you use keywords on the signboard at least twice.
Add an Action Option – Adding a “Call to Action” option on your signage board can help interested people reach out to your business. You can add a phone number, a web address or an E-mail ID, anything that allows people to navigate from your signboard to your company.
A Call-to-Action Text on an Advertisement Board Gets More Attention (The Hangline)
Be Graphical – A plain, simple advertisement board is appalling. Get creative with your signboard. Add images, colours, creative but legible fonts along with a great message. This ensures more engagement of potential customers and target audience with your brand.
Graphical Sign Boards are More Attractive
Make the Advertisement Perfect – Before finally placing your signboard, ensure that the contents of the advertisement are adequately checked. There should be no grammatical or spelling errors, as they cause a bad impression on the onlookers.
Place Your Sign Board at the Right Place – Your signage board is an introduction or insight to your business. You want people to notice it and eventually get in touch with you for the company’s services. It’s highly essential that you place the advertisement board in a place that easily catches your audience’s attention.
By now, you might have probably made sure to add a signboard for advertising your business. Now comes the time to decide the type of signage board you should use. Let’s help you out with that as well. As discussed, there are plenty of options to choose from. But which one suits the best for everything? Architectural signage goes well with everything. These are the type of signboards that are used for navigational, instructional and advertisement purposes. Let’s talk about why you should opt for architectural signage
Customizable Shape – Most signboards have a sturdy, fixed frame. However, with architectural signage, you can customize the shape and the size of the advertisement board. You can make it the way you want it to be and then add whatever information you want to.
An Architectural Signage Can Be of Any Shape You Want (Hindustan Signage)
Customized Fabrication – If you want to go for a fabricated architectural signage, you’ll be happy to know that an architectural advertisement board can be fabricated using a number of techniques, like sandblasting, routing and cutting. Sandblasting is a method that uses sand and air to blast the foam and fabricate the signboard. Routing technique is basically used on wooden signboards.
Fabricated Architectural Signage Gives a Better Finished Look (Robinson Creative)
Easy Installation – Installing a signboard can be a tough task. Finding the perfect location, installing it in an easy, hassle-free manner, and finally attracting customers to your store is time-taking. However, architectural signage has an easy installation process as compared to other types of sign boards. All it requires is a skilled usage of the tools, and you’re all set.
Workers Installing an Architectural Signage (Customer Food Truck Graphics)
Cost-effective – Even though signage boards are a comparatively cheaper medium to advertise your business, various types of sign boards have different costs. Since architectural signage is customizable according to your requirements, the cost of planning, building and installing an architectural sign board totally depends on you and can be controlled by you.
Basic and Appropriate – Architectural signage can be used anywhere. They can be used as safety sign boards, directional sign boards, informational sign boards and everything else. With their usage versatility, architectural sign boards are far and wide used by many companies for promoting their business.
Now that you know about signage and the various types of sign boards and why you should use signages for you business promotion, you can go ahead and make your business bigger and better with the flow of customers you’ll get, thanks to your clever advertising
Business owners know that to operate a successful retail business and get customers through the door, they need to get noticed. Often word-of-mouth plays a vital role in marketing, but in the end for making the business attractive, smart retailers start with instore branding or signage.
Quality signages play a significant role in retail and is an easy and efficient way to drive foot traffic into the store. Well-designed instore signs will help your customers navigate your shop without asking sales staff basic questions, but if done incorrectly it can cause overstimulation and even confusion. Quality signs need some amount of planning and understanding of development and consideration. You can use signage ranging from sales information and wayfinding to general product information and usage.
Instore Branding: Building a Lasting First Impression
No matter what kinds of signages you decide to include for your instore branding consider these best practices:
A customized signage can help you narrowcasting your message, which is, convey your customer’s the right message in just the right place. Make sure you design your instore signages with specific instructions and relevant product information.
Keep it Simple
The message on your signage needs to be crisp and clear, one with too much information is usually ignored. Your signage will pass if you can convey the central message within five seconds. If you have a longer message to send, consider using series of signs instead of trying to fit everything in one.
Write in Headline Text
Headline text will help you be brief all at once. Understand the thumb rule of an effective signage: the punchline matters. Consider simplifying your text and taking out the prepositions and extra words. Also, follow the hierarchy of headline, explanatory text, and a call to action for a suitable custom signage.
Make a Call to Action
A call to action is the most important thing on your signage, straightforward to implement, drive engagement to next level, be carefully written and easy to spot, and create a sense of urgency in target audiences.
Great Signs Don’t Stop at the Door
Instore advertising is a valuable marketing weapon for driving purchase. It is usually noticed that more than half of all instore sales are spontaneous and happen based on the information provided to the shoppers at the time of purchase. You can include signs that introduce products, promote sales and educate the customer, as part of your signage. Most of the time, instore signages trigger the memory of shoppers of what they needed it or had intended to purchase it for another occasion.
Instore signages naturally play a vital role in Instore advertising. Along with providing information about the key products and draw attention to special promotions, instore branding can also help you build your marketing strategy. Instore signages contributes to give cohesion to your marketing message and cement your brand’s image in the customer’s mind, so try repeating keywords and stylistic components found in the business’s main sign.
This brings us to the two crucial types of interior signage you should consider for your instore branding:
Informational signage such as departmental, wayfinding, organizational, or directional signage helps the customer navigate your space more quickly. This will make it easy for a customer to find what they came in for, increasing the probability of them relying on that convenience in the future.
Directional or wayfinding signages are self-explanatory which helps the customers to navigate to the place where they want to go. Informational signage needs to be short and clear where you are expressing what needs to be said without unnecessary words so that the customers understand the message with just a split-second glance. Try using large, bold fonts in highly visible color combinations to accomplish this goal best.
Once you start using informational signage, you will get better clarity about if you are meeting your customer’s expectations and can make necessary changes based on the outcome. Not only will it benefit your clients but also it will make your internal structure more organized.
Persuasive signage influences consumers and attracts them towards the product or service you are providing. They need to be witty and eye-catching about a particular product or promotion. Persuasive signage can help you influence customer flow and improve interactivity with otherwise unnoticed products. Instore branding that promotes or advertise a unique product offers an opportunity for the retailer to more efficiently communicate with customers about specific details of new, seasonal, or featured items increasing brand awareness and improve retail sales.
The Bottom Line
When investing on any signage for your instore branding make sure to focus on quality rather than quantity when it comes to marketing. Try to analyze the signages with fresh eyes. Well-placed and well-designed signages pay for your investment by attracting customer’s attention and drive the sale. Be careful in choosing your message and establish a consistent brand and use it across your business, to target the right customers without alienating them with a battery of visual information. If you managed to do it right, you’d be well on your way to leveraging signage to your instore branding advantage and cashing in while you’re at it.
In this tech-centric, high-paced world, while the internet possesses the potential to reach a larger market via online marketing than displays and print advertisements do, you can’t afford to ignore visible signage. Though it might sound old-fashioned, a recent survey shows that building signages can be your best bet when it comes to grabbing people’s attention. Your ability to design and produce effective, compelling, attractive building signages goes a long way in building trust and in determining where shoppers will buy.
Whatever might be your preferences, the design of a sign can create a significant impact on a company’s ability to get new customers. Here are four design tips for creating effective building sign boards that attract customers:
Color and Contrast of Your Building Signages
Surveys and studies have shown the color plays a significant role in recognition of a trademark. For example, Pepsi is associated with white, red and blue, Domino’s Pizza with red and blue, and so on. Colors are powerful, and the have a successful signage design it is important to implement colors that engage and excite strategically.
Simultaneously, it is important that you pay attention to contrast and if the text and graphics are blending well together as not all combinations will always work. It is critical that the building signage is readable from all angles and viewpoint so pay attention to the use of outlines and shading to make foreground images and text pop.
Consider the Size and Viewpoint
The size of the signage can vary based on the message you are trying to convey. A bigger building signage will create a better impact, for a powerful and bold statement and in case of a more sophisticated or refined touch, a smaller sign could work well. But before considering and determining the size of your building sign boards, consider the distance from where you want the sign to be visible. In cases of a retail store, you may want signage placed high above the building to attract traffic from the street.
Test placement and Make it visible
It is always a good strategy to not to have a permanent installation. You can keep experimenting multiple locations to know where your building sign is most active and ask for feedback based on the placement. The best way to get feedback is to ask your customers whether they noticed your sign walking into your store.
A study has proved that most of the customers are failing to find a business due to small, unclear signage. You have a good chance of losing customers if the position of your sign is obstructed by buildings, power lines, trees or other signs. It is crucial to inspect the placement of the building sign boards from all commanding viewpoints a potential customer might have. To make it stand out and visible all time, consider adding lights or changing its position, colors.
Less is more
It is imperative for your customer to be able to read the message on your building signages and process it quickly on a subconscious level. Try using the easy-to-parse message in a high-contrast format to attract your customers and build trust in your brand. Prioritize your message and don’t exceed the word count more than seven when choosing the design. If you want to emphasize on the location of your new store, feature it. The key is to keep it simple. You would have to consider that you have only a couple of seconds to grab your potential customer’s attention to your brand and you to communicate only the unique point above all. Once the customer comes to your store, you can tell him more about your brand.
Creating active physical building signages it part of overall marketing strategy. Don’t listen to those who say visible signage should take a backseat to digital advertising as building signs are often one of the first pieces of marketing collateral a business produces. In an era where internet marketing is taking the front seat, visible building signage still holds incredible value to evolve your brand to a next level. Customers remember signs so take the time to develop something that represents your brand and reaches your audience as it might be your only chance to make a great first impression.
With shop front signages, you can attract customers towards your shops. We all know that the first impression is the best impression that is long lasting. So if you don’t have a proper shop front signage, you’re missing a trick.
Retail premises can maximize their potential with a unique, innovative and eye-catching store front sign design. When the competition is robust, it is paramount that your signage stands out from the crowd and projects a strong brand image to your dormant customers.
Different types of shop front signages:
- Department Store Signage
- Signs for Galleries and Hairdressers
- Fast-Food Shop Fronts
- Hospitality Signages
- Hotel and Restaurant Fascia
- General Store Signage
Shop front lettering and acrylic signs both are the most popular types of shop front signages.
1. Create a Great Design With Shop Front Signages
Better the design, the more attention your shop front will receive. Create a design that utilizes window displays and blends with the existing architecture. Use eye-catching signage to catch the attention of foot traffic.
2. Keep Your Shop Front Clean and Attractive
An untidy shop front is a major turnoff to most of the foot traffic. To make a good first impression, ensure that your storefront is neat and clean at all times. Keep the window display free from distortions and remove any loose trash. Customers will judge your shop from its entrance gate, and for the best of shop front signage, you need to put in a little extra effort to present your shop at its best. Lighting up of your shop front signage is an easy and affordable way of making your exterior attractive. A stylish door furniture and good quality of paint will help you in making your shop look impressive. In the same way, you should keep your shop front clear of any junk and have your windows regularly washed.
3. Reinforce Your Brand
It is essential to reinforce your brand representation appropriately on the front of your shop. Build brand awareness by displaying your logo and introducing color palette into the design.
4. Optimise the Width of Your Store Front
The broader your shop front is, the longer it will take foot traffic to pass. Utilize all the width with displays to catch the attention of passers. As a thumb rule, larger the sign, the better. It is essential to have accurately designed and delivered signage that looks proportionate to the size of the shop front. So if you don’t feel confident in taking these measurements yourself, you should call in a professional to do so. You should further check if there are any council regulations regarding the size and the color of the sign. You will usually be able to have any sign that you want, as long as it isn’t offensive.
5. Create Attractive Window Displays
Window signages are equally important as the window displays. If you have weekly offers, you can put up signs in the window that let people know what you have available in the store. Make sure your signs are well made and look appealing. Take good use of your shop front window by displaying large posters, sale signs, and your latest merchandise.
6. Make Your Entranceway Accessible
A classic looking shop front isn’t enough to get a passersby to enter. It also needs to be convenient. Ensure there are no obstacles in the entrance and that it is wheelchair friendly. If your entranceway is unappealing, people are less likely to want to come through your shop. Do place bargain bins in the entranceway to entice shoppers to appear through, or even more aesthetically pleasing elements like flowers can do the trick too.
7. Pull-Up Banners Outside the Shop
Pull-up banners are a perfect addition to the outside space in front of your store. With attractive deals on them that can be changed for new ones, it’s an ideal marketing opportunity. Because you can easily swap out the banners, you can change up your promoted content at a fall of a hat. They store easily inside, so can be put out the front during each work day, and then taken back inside when business is closed for the day.
8. Rotate your Window Banner
Many shops make the mistake of having the same display in the front window for several days. For the people that walk past your store often, they will be used to seeing the same thing over and over again. Keep changing your window display once per week to grab those repeat passers by’s attention. It might be a possibility that if someone doesn’t visit your shop in the first week, they will come in a third or fourth week.
Advertising screens and Decorative Glass Films are the visual content which are specially delivered through a digital screen such as – L.C.D or L.E.D screens. The content or the message of the company is often projected simultaneously through these screens, either indoors or outdoors in public and corporate places for information or advertisement purposes.
Tips to Follow Before Installing Advertising Screens
Know the Purpose of Installing Advertising Screen
Before going for the advertising screen, know your main objective. Ask yourself –
• Why do you want to install advertising screen?
• What did you want to accomplish by installing advertising screen?
• What is your purpose? Whether it’s for getting attention or just for entertainment or giving information to your customers?
• What kind of experience do you want to give to your clients?
• What kind of contents and information do you want to show?
• Whether it should contain some dynamic videos or films or just image and texts?
Take into Consideration the Environmental Factors
After deciding your purpose, you should choose whether you need an outdoor display or in-store display or display out of the home. Both outdoor and indoor environment have different impacts on your advertising screen. During daytime, not all digital screens give you readability due to high brightness of daylight. LED, LCD or OLED screens should be selected carefully. You should choose your screen keeping in mind the different impact of environmental conditions on your advertising screen.
Choose the Right Size
Selecting a size might look like an easy task, but trust me it’s not so easy to decide the optimal size of your screen. Before deciding the size, consider the followings:
• You should know your space where you want to place your advertising screen.
• How large or small is your area and what should your device project?
• What is the distance between the customer and the display?
• Whether it is good to place one single large screen or place many small screens
Find the Right Resolution
Resolution of the screen is as important as selecting the size of the screen. Not all screen give you good HD quality images. A right pixel for your screen is significant. Good quality videos or images attract more customers and have a good impact than bad quality images.
Decorative Glass Films can be used for both decorative purposes as well as for corporate advertising. It is an affordable way of decorating the glass windows, doors or walls, giving it a more expensive look, that too by protecting the glass. These films can be customized according to the need of the customer. This is used for enhancing the interior of the house as well for promotional purpose in the corporate world.
Benefits of Choosing Decorative Glass Films
Decorative glass films have become a famous design trend in the corporate world for renovating the dull office space and making it a more lively place for employees to work. People are now replacing interior walls with designer decorative glass for lobbies, offices and conference rooms. Following are some benefits of decorative glass films to your office:
• Privacy Benefits
Decorative glass films come with different opacity levels, you can choose according to your purpose. Having glass window may seem like you won’t have any privacy will be lost, but it’s not like that. You can choose frosted, tinted or colored window film, which have different opacities, to give you the privacy you need, without compromising with natural light.
Glass films not only provide natural light to your office but also enhance the sophistication of your glass. Decorative glass films can be customized according to your needs and requirements. You can customize your space by choosing different designs, style, prints and patterns along with cut and textured glass.
• Cost Effective
Decorative glass films are easy to clean and maintain and are also more durable. It is cost effective, as it gives you the flexibility to change the glass films as and when required without damaging the glass. Changing the look of the office is very easy with these glass films that too at a very low cost.
• Boosts Employee Morale
Glass films help in boosting the natural lights inside the office, giving employees a more comfortable environment to work and increase the productivity by reducing the glares on monitors and reduce the dependency on blinds.
Branding can be done by using different creative prints, graphics, images or logos to attract customers and enhance customer engagement with the brand. One can use the whole building to look like an ad branding or make the walls of the store look appealing by displaying the products or promoting the brand, making customers recognize your brand and remember for a longer period easily. Also, it’s another way to attract passerby without doing much.
• Change is Easy
Decoration with glass films is very easy, whether you want to renovate your office or give an attractive look to your house. You can change it anytime, without doing any damage to your glass and can opt for a different look anytime you want.
• Customer Experience
Companies having glass walls like – offices, restaurants, etc. try to give sunshine and beautiful view to their customers, but sometimes heat and glares that come from untreated glass windows are a big turnoff to the customers. By using good quality decorative glass one can reduce this problem and make the customer comfortable and happy.
• Protection to Products and Furnishings
Having good quality glass not only protects you from harmful UV rays but also protects your internal flooring, furnishings, fabrics and your unique artworks from getting faded from sun rays, protecting you from the extra cost of replacement.
The above mentioned benefits of advertising screens and decorative glass films are mainly used by the businesses for brand building and enhancing customer engagement with their brand. Both products help in attracting the attention of the passerby and creating an image in their minds about the brand and its offerings.
So, next time you want to do some renovation in your office, go for decorative glasses and if you want to increase your customer base, invest in advertising screens by keeping in mind the above mentioned points. Our Ad World Signages team will work with you and give you the best and unique advertising screens and glass films to make your business more profitable.
Advertising strategy depends on the types of businesses and industries. People always try to find newer ways of advertising to promote their products and services. But there is no one right way. For most enterprises, sign boards advertising attracts more new customers and success. How will you know that your sign board is useful, dazzling and eye catching? Follow the guidelines listed below to build a better sign board.
Messages Must Be Short and Crisp on Sign Boards
People who pass by that area see the sign boards. As they drive or walk through, they just take a glimpse of the signs. So, avoid excessive text on signage. On an average, a person will see your sign board for about six seconds. Therefore, any data put up on the signage boards must be large enough for them to read quickly. Make sure that the message is to the point, don’t try to deliver full advertising messages, as you would for television. Show product glimpses that pick curiosity.
Avoid Extensive Usage of Flashy Designs
To make your sign board operative you must keep your background simple. Mostly stick to one large image. That one dynamic image will effortlessly attract eyes to your signage than a handful of pictures. Sign boards get attention based on the strategy and design & not by bright colors. Contrasting colors within the design will also create a bigger impact.
Sign Boards are Not for Direct Response
Signage is a secondary advertising medium ideal only for a quick message and supporting a campaign. If you want to interact with your target audience, use SMS, television, radio, flyers, websites and direct mail, etc.,
Be Creative and Try to Show It
An original sign board will attract eyeballs. Text on billboards should not make people scratch their heads and wonder what is going on. Sign boards should be much simpler than an advertisement. Sign boards need not be standard. You can include 3D, moving parts, people interacting with it and even animations.
It is Better to Have More Sign Boards
Billboards are a mass market medium. Placing sign boards at only one location is going to limit you to only those audiences who use that route daily. If your budget supports to set up sign boards at different places, do not hesitate to do so as and when required.
Balance the Logo Size
Clients pay a lot of money to advertise their brand, and they want the consumers to walk away with the brand identity preset in their heads. But, there should be a balancing act that must play between logo and message on it. Large size logo distracts from the message while with smaller size logo people cannot connect. So make sure logo size and message to be conveyed is balanced. We are specialized in 3D logos.
Concentrate on Font
High script fonts on signage boards are hard to read as they are invisible from long distances. So, using thick and simple font style is a good idea. The spacing between the individual letters avoids blurring. Use large fonts so that it allows people at greater distances to read it.
Test Your Work
Sign Boards are very costly. So before finalizing it, you should once test it. It is better to check billboard by asking a person to look at it for 5 seconds from a greater distance and then ask him about his interpretation.
Place sign boards along highways and busy streets, you’ll be assured that people will see your advertising. Also, unlike magazine ads, you cannot turn the page on signage. So, people will observe the billboard whether they like it or not.
Billboard advertising works better for the overall business. Therefore, try to build a good sign board. Ad World Signages are the leading signage manufacturers in the country with over 20 years of service. Our unique selling proposition has been the quality, best in class service, on time delivery.
There are many types of advertising boards such as LED boards, glow sign boards, flex board, neon sign board, acrylic led board, ring sign board and lots more. A LED board, or light emitting diode display, is a flat panel display that uses light emitting diodes as the video display. LEDs are used to make up a LED board. Billboards and store signs usually use LED display boards. Glow signs boards are a different type of sign board which light up at night. It is the combination of Neon, acrylic, polycarbonate, PVC flex and others. Now let us discuss the benefits of LED boards and glow sign boards.
Durability of LED Boards
LED signs are highly reliable and last much longer than traditional ones, which is a full 3 to 6 years longer than fluorescent and neon. LED boards don’t contain any gases that might escape and result to the dimness. And, they even maintain a better level of brightness throughout their lifecycle.
Glow Sign Boards are Easy to Use
You can use windows based computer tools to operate the glow sign boards and LED display board. By this, it is possible for you to inform any data on the LED signs at any time throughout the day or night.
If you’re looking for outside publicity that stands out from the crowd and gets observed while saving energy and allowances, there’s nothing that can be superior to the glow sign boards. LED display boards make visual presentations accessible and operative. They make a world of difference for any event; with spectacular visual effects and clear, concise visual information made available to your audience.
Greater Colour Combinations
Bulb manufacturers produce LED bulbs in a broad spectrum of colors. So, when you upgrade to LED boards or glow sign boards, you can choose from colors including Red, Orange, Violet, Blue, Green, White, Pink, Purple, and Yellow. But don’t bound yourself to just these colors. You can create LED signs in a surplus of colors up to 16 million various color combinations. You can also add animations, graphics, designs, flashes and more to your sign’s program. This advantage allows you to entirely customize a LED sign, which means that you can attract more customers than before.
Messages can be Circulated on LED Signs
Ordinary display boards only allow you to post one message by which you usually can’t advertise sales in real time. The LED display board, however, eliminates these issues. You can program your LED board to rotate any kind of messages within seconds. You just need to add or delete text from the system, you can instantly appeal to your audience and use multiple promotions as well.
LED display boards are available in P1 to P10 resolution, you have excellent clarity of images without having to worry about location, distance, and different lighting angles. P1 – 4 is for indoor, such as presentations, seminars, conferences while P10 is for outdoor, where the viewers are far away from the screens. The image remains clear.
LED Boards are Available in all Shapes and Sizes
We can set LED signs as one unit of display. So, you can decide the size of the screen whether you would like a smaller screen for a seminar or workshop, or a large screen to be used outdoors for maximum visibility.
You can efficiently build one large screen from many small screens so that you can play around with the development of the big screen. You can also shape your large LED screen by using different patterns of the smaller screens to form the big one. Another major innovation is that you also get curved architectural signages, which ups the wow factor and allows for even better viewing.
LED display board has properties of flexibility. This attribute makes it feasible for you to show your business’s unique logo to all people around the building. The display can be programmed to move depending on the location of your business.
We place glow sign boards in darker locations, during the evening time and it is highly functional during the day, unlike other big screens. The visuals remain bright and easily seen, making it the perfect medium for daytime functions even if held outdoors.
LED boards and glow sign boards consume only around 10 watts of power, which is about 80% less energy than neon systems. This lower power necessity results in less strain on the environment and makes a significant decrease in your lighting costs. LED signs don’t have any poisonous gases like mercury or argon.
Moreover, LED signs produce much less heat than other bulbs, so if your sign is indoors, you need not worry about it heating up your rooms and driving up the air conditioning bill.
We use glow sign boards at quick turning zones, accident prone regions, dark areas, lane merging zones and center verge because at night when light focused on these boards they absorb some light & glows brightly for some time with the help of absorbed light to prevent accidents.
Above mentioned benefits of LED boards and glow sign boards are mainly used for the business people to increase the attention of the audience and for photographers over regular people.
So, when you want to upgrade your business sign to a LED display boards, keep these benefits in mind. We are the finest LED signage manufacturers and our team will show you different design ideas and work with you to make your signs unique and dazzling.