Business owners know that to operate a successful retail business and get customers through the door, they need to get noticed. Often word-of-mouth plays a vital role in marketing, but in the end for making the business attractive, smart retailers start with instore branding or signage.
Quality signages play a significant role in retail and is an easy and efficient way to drive foot traffic into the store. Well-designed instore signs will help your customers navigate your shop without asking sales staff basic questions, but if done incorrectly it can cause overstimulation and even confusion. Quality signs need some amount of planning and understanding of development and consideration. You can use signage ranging from sales information and wayfinding to general product information and usage.
Instore Branding: Building a Lasting First Impression
No matter what kinds of signages you decide to include for your instore branding consider these best practices:
A customized signage can help you narrowcasting your message, which is, convey your customer’s the right message in just the right place. Make sure you design your instore signages with specific instructions and relevant product information.
Keep it Simple
The message on your signage needs to be crisp and clear, one with too much information is usually ignored. Your signage will pass if you can convey the central message within five seconds. If you have a longer message to send, consider using series of signs instead of trying to fit everything in one.
Write in Headline Text
Headline text will help you be brief all at once. Understand the thumb rule of an effective signage: the punchline matters. Consider simplifying your text and taking out the prepositions and extra words. Also, follow the hierarchy of headline, explanatory text, and a call to action for a suitable custom signage.
Make a Call to Action
A call to action is the most important thing on your signage, straightforward to implement, drive engagement to next level, be carefully written and easy to spot, and create a sense of urgency in target audiences.
Great Signs Don’t Stop at the Door
Instore advertising is a valuable marketing weapon for driving purchase. It is usually noticed that more than half of all instore sales are spontaneous and happen based on the information provided to the shoppers at the time of purchase. You can include signs that introduce products, promote sales and educate the customer, as part of your signage. Most of the time, instore signages trigger the memory of shoppers of what they needed it or had intended to purchase it for another occasion.
Instore signages naturally play a vital role in Instore advertising. Along with providing information about the key products and draw attention to special promotions, instore branding can also help you build your marketing strategy. Instore signages contributes to give cohesion to your marketing message and cement your brand’s image in the customer’s mind, so try repeating keywords and stylistic components found in the business’s main sign.
This brings us to the two crucial types of interior signage you should consider for your instore branding:
Informational signage such as departmental, wayfinding, organizational, or directional signage helps the customer navigate your space more quickly. This will make it easy for a customer to find what they came in for, increasing the probability of them relying on that convenience in the future.
Directional or wayfinding signages are self-explanatory which helps the customers to navigate to the place where they want to go. Informational signage needs to be short and clear where you are expressing what needs to be said without unnecessary words so that the customers understand the message with just a split-second glance. Try using large, bold fonts in highly visible color combinations to accomplish this goal best.
Once you start using informational signage, you will get better clarity about if you are meeting your customer’s expectations and can make necessary changes based on the outcome. Not only will it benefit your clients but also it will make your internal structure more organized.
Persuasive signage influences consumers and attracts them towards the product or service you are providing. They need to be witty and eye-catching about a particular product or promotion. Persuasive signage can help you influence customer flow and improve interactivity with otherwise unnoticed products. Instore branding that promotes or advertise a unique product offers an opportunity for the retailer to more efficiently communicate with customers about specific details of new, seasonal, or featured items increasing brand awareness and improve retail sales.
The Bottom Line
When investing on any signage for your instore branding make sure to focus on quality rather than quantity when it comes to marketing. Try to analyze the signages with fresh eyes. Well-placed and well-designed signages pay for your investment by attracting customer’s attention and drive the sale. Be careful in choosing your message and establish a consistent brand and use it across your business, to target the right customers without alienating them with a battery of visual information. If you managed to do it right, you’d be well on your way to leveraging signage to your instore branding advantage and cashing in while you’re at it.
In this tech-centric, high-paced world, while the internet possesses the potential to reach a larger market via online marketing than displays and print advertisements do, you can’t afford to ignore visible signage. Though it might sound old-fashioned, a recent survey shows that building signages can be your best bet when it comes to grabbing people’s attention. Your ability to design and produce effective, compelling, attractive building signages goes a long way in building trust and in determining where shoppers will buy.
Whatever might be your preferences, the design of a sign can create a significant impact on a company’s ability to get new customers. Here are four design tips for creating effective building sign boards that attract customers:
Color and Contrast of Your Building Signages
Surveys and studies have shown the color plays a significant role in recognition of a trademark. For example, Pepsi is associated with white, red and blue, Domino’s Pizza with red and blue, and so on. Colors are powerful, and the have a successful signage design it is important to implement colors that engage and excite strategically.
Simultaneously, it is important that you pay attention to contrast and if the text and graphics are blending well together as not all combinations will always work. It is critical that the building signage is readable from all angles and viewpoint so pay attention to the use of outlines and shading to make foreground images and text pop.
Consider the Size and Viewpoint
The size of the signage can vary based on the message you are trying to convey. A bigger building signage will create a better impact, for a powerful and bold statement and in case of a more sophisticated or refined touch, a smaller sign could work well. But before considering and determining the size of your building sign boards, consider the distance from where you want the sign to be visible. In cases of a retail store, you may want signage placed high above the building to attract traffic from the street.
Test placement and Make it visible
It is always a good strategy to not to have a permanent installation. You can keep experimenting multiple locations to know where your building sign is most active and ask for feedback based on the placement. The best way to get feedback is to ask your customers whether they noticed your sign walking into your store.
A study has proved that most of the customers are failing to find a business due to small, unclear signage. You have a good chance of losing customers if the position of your sign is obstructed by buildings, power lines, trees or other signs. It is crucial to inspect the placement of the building sign boards from all commanding viewpoints a potential customer might have. To make it stand out and visible all time, consider adding lights or changing its position, colors.
Less is more
It is imperative for your customer to be able to read the message on your building signages and process it quickly on a subconscious level. Try using the easy-to-parse message in a high-contrast format to attract your customers and build trust in your brand. Prioritize your message and don’t exceed the word count more than seven when choosing the design. If you want to emphasize on the location of your new store, feature it. The key is to keep it simple. You would have to consider that you have only a couple of seconds to grab your potential customer’s attention to your brand and you to communicate only the unique point above all. Once the customer comes to your store, you can tell him more about your brand.
Creating active physical building signages it part of overall marketing strategy. Don’t listen to those who say visible signage should take a backseat to digital advertising as building signs are often one of the first pieces of marketing collateral a business produces. In an era where internet marketing is taking the front seat, visible building signage still holds incredible value to evolve your brand to a next level. Customers remember signs so take the time to develop something that represents your brand and reaches your audience as it might be your only chance to make a great first impression.
With shop front signages, you can attract customers towards your shops. We all know that the first impression is the best impression that is long lasting. So if you don’t have a proper shop front signage, you’re missing a trick.
Retail premises can maximize their potential with a unique, innovative and eye-catching store front sign design. When the competition is robust, it is paramount that your signage stands out from the crowd and projects a strong brand image to your dormant customers.
Different types of shop front signages:
- Department Store Signage
- Signs for Galleries and Hairdressers
- Fast-Food Shop Fronts
- Hospitality Signages
- Hotel and Restaurant Fascia
- General Store Signage
Shop front lettering and acrylic signs both are the most popular types of shop front signages.
1. Create a Great Design With Shop Front Signages
Better the design, the more attention your shop front will receive. Create a design that utilizes window displays and blends with the existing architecture. Use eye-catching signage to catch the attention of foot traffic.
2. Keep Your Shop Front Clean and Attractive
An untidy shop front is a major turnoff to most of the foot traffic. To make a good first impression, ensure that your storefront is neat and clean at all times. Keep the window display free from distortions and remove any loose trash. Customers will judge your shop from its entrance gate, and for the best of shop front signage, you need to put in a little extra effort to present your shop at its best. Lighting up of your shop front signage is an easy and affordable way of making your exterior attractive. A stylish door furniture and good quality of paint will help you in making your shop look impressive. In the same way, you should keep your shop front clear of any junk and have your windows regularly washed.
3. Reinforce Your Brand
It is essential to reinforce your brand representation appropriately on the front of your shop. Build brand awareness by displaying your logo and introducing color palette into the design.
4. Optimise the Width of Your Store Front
The broader your shop front is, the longer it will take foot traffic to pass. Utilize all the width with displays to catch the attention of passers. As a thumb rule, larger the sign, the better. It is essential to have accurately designed and delivered signage that looks proportionate to the size of the shop front. So if you don’t feel confident in taking these measurements yourself, you should call in a professional to do so. You should further check if there are any council regulations regarding the size and the color of the sign. You will usually be able to have any sign that you want, as long as it isn’t offensive.
5. Create Attractive Window Displays
Window signages are equally important as the window displays. If you have weekly offers, you can put up signs in the window that let people know what you have available in the store. Make sure your signs are well made and look appealing. Take good use of your shop front window by displaying large posters, sale signs, and your latest merchandise.
6. Make Your Entranceway Accessible
A classic looking shop front isn’t enough to get a passersby to enter. It also needs to be convenient. Ensure there are no obstacles in the entrance and that it is wheelchair friendly. If your entranceway is unappealing, people are less likely to want to come through your shop. Do place bargain bins in the entranceway to entice shoppers to appear through, or even more aesthetically pleasing elements like flowers can do the trick too.
7. Pull-Up Banners Outside the Shop
Pull-up banners are a perfect addition to the outside space in front of your store. With attractive deals on them that can be changed for new ones, it’s an ideal marketing opportunity. Because you can easily swap out the banners, you can change up your promoted content at a fall of a hat. They store easily inside, so can be put out the front during each work day, and then taken back inside when business is closed for the day.
8. Rotate your Window Banner
Many shops make the mistake of having the same display in the front window for several days. For the people that walk past your store often, they will be used to seeing the same thing over and over again. Keep changing your window display once per week to grab those repeat passers by’s attention. It might be a possibility that if someone doesn’t visit your shop in the first week, they will come in a third or fourth week.
Advertising screens and Decorative Glass Films are the visual content which are specially delivered through a digital screen such as – L.C.D or L.E.D screens. The content or the message of the company is often projected simultaneously through these screens, either indoors or outdoors in public and corporate places for information or advertisement purposes.
Tips to Follow Before Installing Advertising Screens
Know the Purpose of Installing Advertising Screen
Before going for the advertising screen, know your main objective. Ask yourself –
• Why do you want to install advertising screen?
• What did you want to accomplish by installing advertising screen?
• What is your purpose? Whether it’s for getting attention or just for entertainment or giving information to your customers?
• What kind of experience do you want to give to your clients?
• What kind of contents and information do you want to show?
• Whether it should contain some dynamic videos or films or just image and texts?
Take into Consideration the Environmental Factors
After deciding your purpose, you should choose whether you need an outdoor display or in-store display or display out of the home. Both outdoor and indoor environment have different impacts on your advertising screen. During daytime, not all digital screens give you readability due to high brightness of daylight. LED, LCD or OLED screens should be selected carefully. You should choose your screen keeping in mind the different impact of environmental conditions on your advertising screen.
Choose the Right Size
Selecting a size might look like an easy task, but trust me it’s not so easy to decide the optimal size of your screen. Before deciding the size, consider the followings:
• You should know your space where you want to place your advertising screen.
• How large or small is your area and what should your device project?
• What is the distance between the customer and the display?
• Whether it is good to place one single large screen or place many small screens
Find the Right Resolution
Resolution of the screen is as important as selecting the size of the screen. Not all screen give you good HD quality images. A right pixel for your screen is significant. Good quality videos or images attract more customers and have a good impact than bad quality images.
Decorative Glass Films can be used for both decorative purposes as well as for corporate advertising. It is an affordable way of decorating the glass windows, doors or walls, giving it a more expensive look, that too by protecting the glass. These films can be customized according to the need of the customer. This is used for enhancing the interior of the house as well for promotional purpose in the corporate world.
Benefits of Choosing Decorative Glass Films
Decorative glass films have become a famous design trend in the corporate world for renovating the dull office space and making it a more lively place for employees to work. People are now replacing interior walls with designer decorative glass for lobbies, offices and conference rooms. Following are some benefits of decorative glass films to your office:
• Privacy Benefits
Decorative glass films come with different opacity levels, you can choose according to your purpose. Having glass window may seem like you won’t have any privacy will be lost, but it’s not like that. You can choose frosted, tinted or colored window film, which have different opacities, to give you the privacy you need, without compromising with natural light.
Glass films not only provide natural light to your office but also enhance the sophistication of your glass. Decorative glass films can be customized according to your needs and requirements. You can customize your space by choosing different designs, style, prints and patterns along with cut and textured glass.
• Cost Effective
Decorative glass films are easy to clean and maintain and are also more durable. It is cost effective, as it gives you the flexibility to change the glass films as and when required without damaging the glass. Changing the look of the office is very easy with these glass films that too at a very low cost.
• Boosts Employee Morale
Glass films help in boosting the natural lights inside the office, giving employees a more comfortable environment to work and increase the productivity by reducing the glares on monitors and reduce the dependency on blinds.
Branding can be done by using different creative prints, graphics, images or logos to attract customers and enhance customer engagement with the brand. One can use the whole building to look like an ad branding or make the walls of the store look appealing by displaying the products or promoting the brand, making customers recognize your brand and remember for a longer period easily. Also, it’s another way to attract passerby without doing much.
• Change is Easy
Decoration with glass films is very easy, whether you want to renovate your office or give an attractive look to your house. You can change it anytime, without doing any damage to your glass and can opt for a different look anytime you want.
• Customer Experience
Companies having glass walls like – offices, restaurants, etc. try to give sunshine and beautiful view to their customers, but sometimes heat and glares that come from untreated glass windows are a big turnoff to the customers. By using good quality decorative glass one can reduce this problem and make the customer comfortable and happy.
• Protection to Products and Furnishings
Having good quality glass not only protects you from harmful UV rays but also protects your internal flooring, furnishings, fabrics and your unique artworks from getting faded from sun rays, protecting you from the extra cost of replacement.
The above mentioned benefits of advertising screens and decorative glass films are mainly used by the businesses for brand building and enhancing customer engagement with their brand. Both products help in attracting the attention of the passerby and creating an image in their minds about the brand and its offerings.
So, next time you want to do some renovation in your office, go for decorative glasses and if you want to increase your customer base, invest in advertising screens by keeping in mind the above mentioned points. Our Ad World Signages team will work with you and give you the best and unique advertising screens and glass films to make your business more profitable.
Advertising strategy depends on the types of businesses and industries. People always try to find newer ways of advertising to promote their products and services. But there is no one right way. For most enterprises, sign boards advertising attracts more new customers and success. How will you know that your sign board is useful, dazzling and eye catching? Follow the guidelines listed below to build a better sign board.
Messages Must Be Short and Crisp on Sign Boards
People who pass by that area see the sign boards. As they drive or walk through, they just take a glimpse of the signs. So, avoid excessive text on signage. On an average, a person will see your sign board for about six seconds. Therefore, any data put up on the signage boards must be large enough for them to read quickly. Make sure that the message is to the point, don’t try to deliver full advertising messages, as you would for television. Show product glimpses that pick curiosity.
Avoid Extensive Usage of Flashy Designs
To make your sign board operative you must keep your background simple. Mostly stick to one large image. That one dynamic image will effortlessly attract eyes to your signage than a handful of pictures. Sign boards get attention based on the strategy and design & not by bright colors. Contrasting colors within the design will also create a bigger impact.
Sign Boards are Not for Direct Response
Signage is a secondary advertising medium ideal only for a quick message and supporting a campaign. If you want to interact with your target audience, use SMS, television, radio, flyers, websites and direct mail, etc.,
Be Creative and Try to Show It
An original sign board will attract eyeballs. Text on billboards should not make people scratch their heads and wonder what is going on. Sign boards should be much simpler than an advertisement. Sign boards need not be standard. You can include 3D, moving parts, people interacting with it and even animations.
It is Better to Have More Sign Boards
Billboards are a mass market medium. Placing sign boards at only one location is going to limit you to only those audiences who use that route daily. If your budget supports to set up sign boards at different places, do not hesitate to do so as and when required.
Balance the Logo Size
Clients pay a lot of money to advertise their brand, and they want the consumers to walk away with the brand identity preset in their heads. But, there should be a balancing act that must play between logo and message on it. Large size logo distracts from the message while with smaller size logo people cannot connect. So make sure logo size and message to be conveyed is balanced. We are specialized in 3D logos.
Concentrate on Font
High script fonts on signage boards are hard to read as they are invisible from long distances. So, using thick and simple font style is a good idea. The spacing between the individual letters avoids blurring. Use large fonts so that it allows people at greater distances to read it.
Test Your Work
Sign Boards are very costly. So before finalizing it, you should once test it. It is better to check billboard by asking a person to look at it for 5 seconds from a greater distance and then ask him about his interpretation.
Place sign boards along highways and busy streets, you’ll be assured that people will see your advertising. Also, unlike magazine ads, you cannot turn the page on signage. So, people will observe the billboard whether they like it or not.
Billboard advertising works better for the overall business. Therefore, try to build a good sign board. Ad World Signages are the leading signage manufacturers in the country with over 20 years of service. Our unique selling proposition has been the quality, best in class service, on time delivery.
There are many types of advertising boards such as LED boards, glow sign boards, flex board, neon sign board, acrylic led board, ring sign board and lots more. A LED board, or light emitting diode display, is a flat panel display that uses light emitting diodes as the video display. LEDs are used to make up a LED board. Billboards and store signs usually use LED display boards. Glow signs boards are a different type of sign board which light up at night. It is the combination of Neon, acrylic, polycarbonate, PVC flex and others. Now let us discuss the benefits of LED boards and glow sign boards.
Durability of LED Boards
LED signs are highly reliable and last much longer than traditional ones, which is a full 3 to 6 years longer than fluorescent and neon. LED boards don’t contain any gases that might escape and result to the dimness. And, they even maintain a better level of brightness throughout their lifecycle.
Glow Sign Boards are Easy to Use
You can use windows based computer tools to operate the glow sign boards and LED display board. By this, it is possible for you to inform any data on the LED signs at any time throughout the day or night.
If you’re looking for outside publicity that stands out from the crowd and gets observed while saving energy and allowances, there’s nothing that can be superior to the glow sign boards. LED display boards make visual presentations accessible and operative. They make a world of difference for any event; with spectacular visual effects and clear, concise visual information made available to your audience.
Greater Colour Combinations
Bulb manufacturers produce LED bulbs in a broad spectrum of colors. So, when you upgrade to LED boards or glow sign boards, you can choose from colors including Red, Orange, Violet, Blue, Green, White, Pink, Purple, and Yellow. But don’t bound yourself to just these colors. You can create LED signs in a surplus of colors up to 16 million various color combinations. You can also add animations, graphics, designs, flashes and more to your sign’s program. This advantage allows you to entirely customize a LED sign, which means that you can attract more customers than before.
Messages can be Circulated on LED Signs
Ordinary display boards only allow you to post one message by which you usually can’t advertise sales in real time. The LED display board, however, eliminates these issues. You can program your LED board to rotate any kind of messages within seconds. You just need to add or delete text from the system, you can instantly appeal to your audience and use multiple promotions as well.
LED display boards are available in P1 to P10 resolution, you have excellent clarity of images without having to worry about location, distance, and different lighting angles. P1 – 4 is for indoor, such as presentations, seminars, conferences while P10 is for outdoor, where the viewers are far away from the screens. The image remains clear.
LED Boards are Available in all Shapes and Sizes
We can set LED signs as one unit of display. So, you can decide the size of the screen whether you would like a smaller screen for a seminar or workshop, or a large screen to be used outdoors for maximum visibility.
You can efficiently build one large screen from many small screens so that you can play around with the development of the big screen. You can also shape your large LED screen by using different patterns of the smaller screens to form the big one. Another major innovation is that you also get curved architectural signages, which ups the wow factor and allows for even better viewing.
LED display board has properties of flexibility. This attribute makes it feasible for you to show your business’s unique logo to all people around the building. The display can be programmed to move depending on the location of your business.
We place glow sign boards in darker locations, during the evening time and it is highly functional during the day, unlike other big screens. The visuals remain bright and easily seen, making it the perfect medium for daytime functions even if held outdoors.
LED boards and glow sign boards consume only around 10 watts of power, which is about 80% less energy than neon systems. This lower power necessity results in less strain on the environment and makes a significant decrease in your lighting costs. LED signs don’t have any poisonous gases like mercury or argon.
Moreover, LED signs produce much less heat than other bulbs, so if your sign is indoors, you need not worry about it heating up your rooms and driving up the air conditioning bill.
We use glow sign boards at quick turning zones, accident prone regions, dark areas, lane merging zones and center verge because at night when light focused on these boards they absorb some light & glows brightly for some time with the help of absorbed light to prevent accidents.
Above mentioned benefits of LED boards and glow sign boards are mainly used for the business people to increase the attention of the audience and for photographers over regular people.
So, when you want to upgrade your business sign to a LED display boards, keep these benefits in mind. We are the finest LED signage manufacturers and our team will show you different design ideas and work with you to make your signs unique and dazzling.
Digital Signages are an essential investment at any retail store to grab the attention of the customers and create a memorable visual experience that drives more foot traffic into retail stores. Great artwork and proper placing of digital signage certainly take you far and can help your brand create a connection with the local market. Using digital Signages, you can give greater exposure to your products and services. You can even promote and focus on your premium products with ease. You can create crisp videos to grab customer attention and interact with them through digital mediums.
Digital signages can show the incredible variety of up-to-date content to potential customers through digital, dynamic and even interactive displays. In this article, we are explaining the benefits of digital signage at retail stores that can skyrocket business in record time.
Digital Signage Will Drive Traffic into the Store
Digital signages outside your storefront is a huge added advantage as it catches the attention of your customers and motivates them to visit your shop and buy the product. You can display your products and showcase that your business is modern, trendy, and tech-savvy to customers. Many consumers enter a store because of its sign. Store’s sign is a reliable indicator of the company’s products and services for customers.
Attention-Grabbing Displays Through Digital Signage
Latest digital signage technology makes you create flashy, eye-catching displays that are tailored to attract your new audience. Using digital signages, you can interactively view your products and services using scrolling images, videos or even audios. This will help you create a personal connect with your customer and grab their attention and engaging them.
Improves Brand Awareness
Digital signages work more efficiently in developing brand awareness. You can create and present a greater variety of relevant content than on paper allowing the retail store to convey a strong, consistent marketing message to consumers. They are perfect for cross-merchandising and educating your customers about all of the different products and services of retail stores. Using display screens, you can increase your brand awareness.
Digital signage allows retail stores to more personally engage with its clients through targeted display messages and drive long-term relationships. Latest digital signage technology is enriching the in-store experience along with driving sales by attracting new customers. Digital signage is more dynamic, engaging and targeted in sales messaging and has proven its worth. Digital signage creates an individualized experience based on subsets of consumers and leads to customer satisfaction.
Increase Sales Volume
Retail stores can make use of instantly updated displays which are perfect for enticing people to make impulse purchases and increase the sales volume. Using Digital Signage, you can effectively display products and services that you want to merchandise and cross-merchandise without having to wait for the customer to look at them. Digital signage creates an immersive in-store experience and influence purchase decisions maximizing cross-sells and upsells.
Influence Customer Buying Decisions
Digital signage can have an impact on the psychology of a purchase decision when installing into a retail store. Digital Signage can convince a person whether or not to buy certain products by creating an experience and emotional connection. An attractive imagery of the product or lifestyle that a retailer is looking to promote can be created with full-motion graphics presented on large-format digital displays. This will subconsciously influence the customer’s attitude to buy the product or service.
Serve as an Informational Medium
Use of digital signage for visual merchandising can help communicate information in a multitude of ways. Digital signage delivers information for engaging customers in a dynamic way and influences consumer decision-making with instant, measurable results. You can create running flash sales where you can promote the discounts you are offering to your customers. Digital signage provides a flexibility and adaptability by allowing customers to have personalized brand experiences. Digital signage can increase conversion rate and subsequently deliver information that will engage the consumer and make them a come back to store.
Transform the Retail Experience
With growing e-commerce market, retail stores to stay at par, are searching ways to provide optimal customer journey and personalized brand experience. A right digital signage solution can enrich the overall shopping experience of your customer providing you a leap to the latest generation tools. Digital signages being interactive, can help the retail stores compete more effectively to meet the demands of modern consumers.
Improve Marketing Effectiveness with Digital Signage
Digital signage offers opportunities for promoting your brand or products to reach customers directly at the retail level. Digital signages can play a strong role in delivering rich media to display a new product or product categories through marketing messages at an in-store event or in a checkout line at the store to intended audiences at the right moment. Digital signage improves marketing effectiveness Up-sell, cross-sell, and drive traffic to particular areas in the store.
All aspects of connecting or engaging with and serving customers can be deeply linked with the help of digital signages at retail stores. With rapid growth and quickly evolving technologies, the retail outlet has to focus on using digital signages for driving traffic into the store, attracting and engaging customers and viewers. Digital signage offers a way for retail stores to reach customers directly, closer to the buying decision point.