Signage Glossary

A comprehensive list of the most common signage terms and materials.

Acrylic: Type of material used to form faces, or a generic term for plastics used in sign making.

Aluminium: Lightweight, hardy, standard all-purpose metal material able of being cut, designed, shaped and painted. Useful for both internal and external products.

ADA: This denotes to signage that comes under disabilities act, which makes use of assistance lettering and Braille symbols for those without sight.

Advertising Media: The means by which an advertising message is carried to potential customers; including newspaper, magazine, radio, signage, Internet and television.

Anchor: In the signage industry, this denotes to the method of securing signs, as well as the clasps themselves, i.e., the anchors used to protect one object to another object.

Architectural Signage: The most expensive and extravagant of all signage, created to the precise requirements of the designer. Frequently constructed from a grouping of aluminium sheeting, angles and extrusions, capable of being internally illuminated and manufactured to act and be a part of the original structure.

Aluminium Break-Back Panels: Aluminium sheet that has been bent back to create a credible look which adds constancy to the finished product.

Awning Signs: A sign that mounted to the building functions as both a signage and a shelter. The construction may be established on non-rigid materials with a supportive framework or rigid materials, such as glass or metal.

Building Signs: Signs used to display a building name, number, purpose, historic value or a combination thereof.

Business Signs: The business signs used to present a business name, business logo in, on, or near the establishment.

Building Mounted Signs: A sign that is fixed or attached to a building i.e., signage dangled from or attached to the wall or on top of a building.

Backlit: Internally illuminated signage with glowing acrylic or laser-cut aluminium faces.

Billboard: Large format outdoor advertisement made for easy viewing and reading at distances, often illuminated for night visibility.

Box Sign: Aluminium or steel formulated frame and body with or without internal illumination intended to display aluminium, acrylic, or three-dimensional plastic sign faces.

Building Fascia: The exterior wall of a building, rising from ground level to the roofline eaves and extending across the full width of the structure.

Channel Letters: Aluminium-walled fashioned letters attached on a self-contained channel with acrylic faces internally lit by neon tubes. Uses include internal and external applications and may be coated to match existing surroundings.

Changeable Copy Signs: Signage lettering and structure that delivers panel-support or letter tracks letting full sign updates. Used for informational signage and announcements.

Changeable Copy Panels: A division of a permanent sign that allows the message to be edited, updated, or otherwise altered using track lettering or dry erase, etc. Used as A-frames and menu boards.

Custom Signs: A custom sign made to a customer’s requirements, including their logo, copy and colors.

Curved Signs: Signs with a convex/concave shape. The curved shape is most frequently used to hold the inserts in place as an added value in its outline.

Conforming Sign: A sign that is built and installed in defiance to design material, and construction guidelines issued by the municipality in which it looks.

CNC Laser Cutting: CNC (Computer Numerical Control) laser cutting technology uses a laser to cut the materials, and used for industrial manufacturing applications.

CNC Router Cutting: CNC router (Computer Numerical Control) is computer controlled cutting machine related to the handheld router used for cutting hard materials, such as steel, aluminium, plastics, wood, etc.

Dimensional Letters: Three-dimensional letters fixed mechanically to wall or sign surfaces.

Digital Signage: Digital signage is any vibrant display that conveys a message in a public environment in various forms, like plasma, LCD, projector, television, or a computer monitor promoting advertisements in a retail store.

Decal: The art or activity of transferring images and pictures from specially organized paper to glass, metal and other substrates.

Directory Signs: Signage listing locations and names of several business tenants in a building, or the companies in an office park.

Directional Signs: Signage that helps drivers and foot-travelers to follow the map to a given location or event, whether interior or exterior. For instance, parking signs, signs containing destinations with arrows, etc.

Eco Solvent printing: Eco-Solvent inks mostly contain glycol esters or glycol ether esters and dries slowly. The output of the prints is waterproof.

Electric Sign: Signage that includes moving or lighted divisions wired for electricity.

Exit Sign: A sign that displays where the emergency exit is located, i.e., in a public facility such as an airplane, boat or building.

Exterior Illuminated Sign: Sign lit by a source of light apart from and pointed at the face of the sign.

Exterior Signage: Signs that are used outdoors. Most frequently need the selection of weather-appropriate resources.

Fascia Signs: A sign that mounted on a building wall.

Fascia Systems: It includes signage fixed to a building’s exterior wall and runs similar to it. This also includes other building design features, such as awnings, panels, and trim work.

Flashing Signs: A lighted signs that turn on and off, making the illusion of movement and drawing attention to the message.

Freestanding Sign: A sign that positions on its own and is not fixed to a building or structure.

Front-Lighted Letters: A channel letter well-lit from behind or having a light source, with the glowing face that carries light forward.

Full-Service Sign Companies: A sign companies that finish the whole signage cycle from initial design to final installation.

Ground Sign: A self-supporting sign with no visible support structure.

HP Latex Printing: HP Latex inks are water-based and propose important benefits over eco-solvent/low-solvent inks consumed in large format and industrial inkjet printing.

Hanging Sign: A sign that is excluded from the base of a horizontal plane surface and is reinforced by that surface.

Interior Signs: Interior signs have multiple functions. One of the commonly used types of indoor signs is a wayfinding sign.

Internally Illuminated Sign: A sign that is illuminated by a source of light that is enclosed inside the sign.

Logo: An exclusive design composed of letters, text, and/or images that signify a company’s brand or identity.

Layout: A completed digital file or hand-drawn artwork describing the specific design, colors, materials, dimensions, etc. of the project.

Legibility: Ability to decrypt lettering and message sections built on design and fabrication quality of signage.

Mall Signage: A wide variety of standard on-premise sign types situated within the premises of a multi-tenant building or mall.

Marquee Board: A signboard with track bar installed to deliver support for removable letters, for applications which need the continuous change in the customer’s messages.

Menu Boards: Changeable copy signs, generally used by stores to list items and prices of goods currently recommended. Frequently built with the use of track lettering.

Modular Design: An engineering method that constructs larger systems by joining smaller subsystems, i.e., the design of a system in parts.

Modular Signs: The word “modular signage” is used to define a signage system that contains a predesigned elementary components. These components can be built in different configurations to create a broad selection of signage solutions.

Monument Signs: A self-supporting or mounted ground sign typically with low overall height; it may classify a building or property.

Neon Signs: A sign fashioned from the nonstop hollow tubing set in the shape of letters or images, sealed with gases that glow when an electrical current is passed through it.

Neon Tubing: A hollow tubing that is bent into shape and stuffed with various inert gases that glow in various colors when a source of current is passed through them.

Office Signs: A collection of signs used in the office area to advertise and communicate common information, goals, and instructions.

Off-Premise Signs: A sign not directly related to the property or location at which it is exhibited.

On-Premise Signs: Signage associated with the goods and services presented at the property or location at which it is displayed.

Open Channel Letter: A dimensional letter which had no face and, if lightened with the light source visible.

Outdoor Sign: A Sign system that is intended to be placed outdoors.

Painted Wall Signs: Wall-mounted building signs with letters and images on face surface.

Permanent Signs: Durable signage affixed for long-term use, can’t be removed easily, and weather resistant.

POP Signs (Point Of Purchase): Signage posted at the location of goods and services presented for sale, marketing items or individual sales.

Portable Signs: Signage not permanently mounted to a building, nor wired for any power source or other services, and can be easily replaced from one place to another with the help of signage fixing tools.

Post and Panel Signs: Sign installed by fixing on a single or multiple backing posts.

Projecting Signs: Building-mounted sign fitted vertical to the fascia of the building (suitable mounting for double-faced signs).

Pylon Signs: self-supporting sign with noticeable supporting posts or other foundational forms.

Raceways: Used for electrical signs, the area that holds sign elements, which may also be the mechanical element that is fixed on a wall or other support elements.

Reverse Channel Letters: A channel letter with solid face and side walls.

Roof Signs: A signage fixed on the top of a building.

Safety Signs: Safety signs play a realistic role in avoiding injury and promoting awareness of potential risks in the workplace.

Signage: Any visual graphics made to display information to a specific audience. This is revealed in the form of wayfinding information in the locations such as roads or inside/outside of buildings.

Signboard: It is a structure showing a board on which advertisements can be displayed.

Sign Board: A board displaying a sign or notice, generally used for advertising of events, products, houses for sale, etc. They are also used for warnings or educational purposes. A familiar term in the signage industry.

Sign Company: A company that finishes a portion of the signages. Surveying, engineering, designing, manufacturing, permitting, installing, and maintaining signs.

Sign Distributor: Most frequently refers to a sign materials trader that sells to the sign trade.

Sign Holders: Elements used to present a signboard which carries a sign or notice, generally used for advertising of events, products, houses for sale, etc.

Sign Industry: The sign industry is a very comprehensive term that contains various fields, all founded on the final product: the visual interaction of messages, mostly in the written form. Example of divisions of the sign industry is commercial signage, billboards, and wayfinding signage. Though, segmentation does not stop there; it is active and everlasting.

Sign Making: The action of manufacturing a sign. It is related to the production procedure, the graphics execution, and the on-site installation activity.

Sign Manufacturer: Frequently denotes to the company manufacturing the sign frames and proposing it to sign professionals.

Sign Supplier: May denote to either a sign manufacturer, sign distributor, sign shop or a multifunctional industry.

Sign Systems: A group of sign products that generate a full system for various applications.

Single-Face Signs: A sign with only one side displaying the message.

Stationary Signs: A sign that is fixed permanently, typically including electrical power service that makes it hard to move the sign without specific tools or equipment.

Temporary Signs: Any sign planned for short-term us or temporarily mounted at the display site, containing items as political lawn signs, banners, and construction site panels.

Totem Sign: A tall self-supporting or floor fixed sign. It can be single-sided or double-sided. Used for internal or external wayfinding systems.

Under-Canopy Signs: A sign created to be mounted under a canopy

Wall Signs: A sign fixed on the wall of a building.

Wayfinding: As with directional signs, that which helps audience or travelers in finding their way to their destination.

Window Graphics: A sign which is displayed in windows. May also be graphics utilized directly to the window and is also adhesive backed vinyl permanently sticks to the interior of the glass.

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